Peoplehood - happier, healthier neighbourhoods

Peoplehood Happier Healthier neighbourhoods

Blackwood is very pleased to announce the launch of Peoplehood - our exciting new 3 year programme to create neighbourhoods for independent living.

Visit Peoplehood website.

We expect this project to be very significant for Blackwood’s strategic purpose and direction and could put us on the map for the next 50 years as leaders on independent living. We will be working with industry and academic leaders to explore how we can help influence healthy ageing for our customers and local residents in the community. 

The project purpose is to co-create beautiful places for independent living that offer what people need to live healthier and happier for longer and to ask questions, co-design and test new ideas with real people, so together we’ll learn what it really takes to develop thriving, healthy neighbourhoods of the future.

The Programme focuses on 5 healthy ageing challenges - learn more on how we are tackling these here.

  • Designing age friendly homes that are accessible, affordable, beautiful and connected will be the primary focus.
  • Sustaining physical activities by providing local people with a range of activities and equipment such electric bikes stations.
  • Managing common complaints of ageing helping people through products and services to age well, feeling safe and secure in their neighbourhoods.
  • Supporting social connections helping everyone to become confident online. Making the most of new and exciting technology to help people to connect in a safe and secure way.
  • Creating healthy and active places will focus on making the neighbourhoods welcoming, accessible and beautiful places to live.

Where are the Peoplehoods?

The Peoplehood project will be developed in 3 areas across Scotland:

  • CharlestonDundee - Blackwood is planning on building 66 new Blackwood Homes in Charleston adding to our already considerable number in Dundee. This will give us a unique opportunity to not only explore the Peoplehood project but also play an active role in shaping it from the very foundations. 
  • CardonaldGlasgow - Cardonald is home to our Belses Care Home and a small number of homes, surrounded by a large mixture of private, council and owned homes - this will be an exploration of how we can integrate the programme and it's findings with an already established community. 
  • Buckie, Moray - Buckie is the smallest of the 3 neighbourhoods and has it's own unique challenges such as it's rural location, frequency of public transport and WiFi strength. 

If you want to know about anything else get in touch with the team via email: